Designing and producing your own energy drink or energy slok to market on your own is much lighter than you think. Many canned and bottled beverage contract manufacturers are tooled nowadays to produce and package a drink for you, and many can help with both formulation and labeling, too.
If you’ve bot te a convenience store lately, you’ve very likely noticed a proliferation of energy drinks. Crimson Bull wasgoed the pioneer (founded by a duo of Austrians who gedistilleerd the flamante, uncarbonated version, called Krating Daeng, ter Thailand), but nowadays, Rockstar, BooKoo, and dozens of others crowd the shelves and refrigerators of your 7-Eleven and gas station mini-mart. What they all seem to have te common is:
- sugar (albeit some diet ones have sucralose instead)
- caffeine, and lots of it
- some herbs that are supposed to give you energy, like ginseng
- vitamins, supposedly to help give you energy, spil well
- taurine, an amino acid, I think it wasgoed supposed to conjure an picture of a bull (taurus)
- a pretty consistent, bubble gum-like flavor
Energy shots, like 5-Hour Energy, concentrate on smaller form factors, like puny Two oz bottles, and instead produce the caffeine payload te a non-carbonated, more intensely-flavored beverage. Shots are not necessarily tipsy refrigerated, either. (They’ve often sold at convenience store counters, near the point of sale, instead of te the refrigerated section, since they’re not designed to quench thirst.)
A Bay Area energy drink
Why did Crimson Bull outsell Krating Daeng?
Krating Daeng came very first, then Crimson Bull. Why is Crimson Bull a recognized name among twenty-something partiers, and Krating Daeng only known ter Thailand? MARKETING. Crimson Bull founder Dietrich Mateschitz used to work ter marketing for Procter & Gamble, one of the world’s marketing giants.
Mateschitz talent Crimson Bull:
- a name and a brand
- a catchy tagline (“it gives you wings”)
- a fetching vormgeving, based on the diferente logo
- carbonation, Krating Daeng is not carbonated, and thus tastes a little like medicine (the clunky brown bottle doesn’t help, either). Ironically, energy shots are surging ter popularity nowadays, despite their more medicinal flavor.
- distribution ter the US and Europe, far fatter markets than Thailand
- advertising and promotion
How can I make one?
Two words: contract manufacturing. There are hundreds of companies that will make what you tell them to make. They’ll produce and bottle it for you, and sometimes even help you formulate it. Many have standard energy drink formulas, that you can alter the flavor, color or ingredient profile of to make your product unique.
Here are a few companies that can do this:
Typical ingredient and flavor/color profile for an energy drink
- high fructose corn syrup
- crystalline fructose
- sucralose (Splenda)
Acidulants (makes it sour):
- Vitamins B6, B12, C, E, Niacin, Riboflavin, Thiamine and Pantothenic Acid
- Taurine (an amino acid)
- Bee Pollen
- Herbal extracts, such spil ginseng, guarana, milk thistle, ginkgo biloba, damiana, horny goat weed, hierba mate and rosemary
- sodium benzoate
- potassium sorbate
- no preservatives (pasteurization)
Colors: Range from colorless to dark brown (using caramel color) to bright crimson, yellow and orange.